Get ad-ready product shots that entice and convert
If when it comes to your business’s growth, the sky and Time Square billboards are the only limits, you need to make a memorable visual statement. At j81, we view advertising photography as the pinnacle of commercial creativity, as it requires a blend of strategic storytelling, artistic expression, creativity, and technical skills to hit the right spot in your target audience’s brains and hearts.
Why do you need professional advertising photography for your business
Let’s start by having a look at some stats:
75% of internet customers say they depend on product photographs when determining whether or not to make a purchase.
22% of returns happen because the product differs in real life.
90% of online shoppers feel high-quality images are crucial to making a purchase decision.
Without further ado, let’s see why you definitely need professional advertising photography for your marketing efforts:
Stock photos are never enough.
Most small businesses start advertising photography by relying on stock photos – because they are cheap. If you want to represent yourself as a reputable business in your field, having stock photos of people doing generic things with your products will not help you accomplish this goal. For example, let’s say you sell wedding dresses and other bridal accessories. Stock photos of people getting married will not help sell anything because this could apply to any business offering goods in this category. This is also available for amateurish Photoshop manipulations. You need the real deal if you want to truly impress your audience. They need to see your real product in real-life scenarios to visualize how it would integrate into their own lives.
Images convey meaning that words alone cannot.
Research shows that over 60% of all information transmitted to our brain is visual. This means that even when people understand what you are saying with words, they may not always be convinced until they see a picture that helps them understand what needs to happen next. Professional photographers know this, which is why they work hard to create images that relate directly to people’s interests and needs. If a consumer sees an ad for a product that looks amazing and makes them feel like it would fit into their life perfectly, there’s a good chance they’ll purchase it.
Become intentional in your marketing efforts.
Advertising isn’t just about throwing cash at a campaign and seeing what happens. You need to know that the right people will receive your message and that it’ll look as good as it sounds. This means hiring a professional photographer who knows how to make your business and products look great, not just someone with an expensive camera and the know-how to use it. Professional campaign photographers understand how to take photos of your products that will impact the people looking at them. They can bring out the best in your brand and help you come across as trustworthy, successful, and professional—all important qualities for getting new customer’s attention.
Convey emotions and trigger actions.
Advertising photography is all about creating an emotional connection with the viewer. The imagery needs to be compelling enough that it triggers some sort of action, such as making a purchase or signing up for something. The best advertising images can even go beyond that, creating an emotional response deep within the viewer’s mind that makes them want to become part of your brand.
How can we help
Showcase your products in their best light.
The images you use in your ads, campaigns, brochures, and other promotional material can either make or break the success of your business. Just like any other marketing material, these images should showcase your products in the best light possible so they will garner interest from potential customers and encourage them to buy what you offer.
We’ll create professional ad-ready photos in our Western MA photography studio
Professional product photography allows businesses to showcase their products in the best possible light and stand out from competitors by making them look more attractive, desirable, and of higher quality than images shot by an amateur on either camera or smartphone. In addition, having professionally lit photographs will ensure that all details of your products can be seen clearly, which is essential when customers shop online as they cannot physically touch or feel what they’re buying. We have access to advanced equipment such as lights, backdrops, and props which enable us to create stunning visuals that draw people into taking action, like clicking the ‘Buy now’ button.
Working with j81 Studios
In short, product advertising photography is the art of capturing the perfect image for marketing purposes. The right photo will get your customers to stop and look at what you are selling. Product advertising photography requires a different set of skills than other types of photography. You will need to be able to create images that are eye-catching, engaging, and compelling – and thankfully, if you choose j81, you are in good hands, as we are beyond excited to put our years of experience working in the advertising industry at your disposal.
Leverage our advertising experience to provide ad-ready photos.
Our team has the skills and talent to create a campaign that will attract attention and get results. Our photographers have experience with all types of advertising, from social media and billboards to print ads, so we know how to make your product look its best in any environment. We leverage our advertising experience to develop concepts, take professional photos perfectly adapted to your needs, polish them to perfection using advanced software, and finally provide ad-ready photos that can be used for a variety of marketing materials.
Provide you with consistency – essential in establishing your brand identity.
When your products are photographed in a professional photo studio with the help of experts, the lighting conditions and camera settings are consistent from shot to shot. This results in images that make sense together in terms of color, brightness, and other factors, which is crucial for conveying professionalism and sticking to the narrative you strive to shape – where your product is the main character.